For anyone who's looking for a new Reality Game, I bring you "Slogan Squatting." Here's how it's played:

Come up with a slogan or catch phrase that could be used to market a specific product. Basically, anything they advertise on TV is fair game. We're talking about shoes, fast food, cars, etc.

Then just keep using the slogan/phrase until it catches on. Be sure to document the creation of the slogan/phrase, preferably in blog form.

For instance, I have quoined the phrase, "I'm Kingin' it! You in?™" which obviously means, "I'm going to Burger King? Do you want anything?"

So everytime I'm going to Burger King, I call someone up and use my catch phrase.

It's only a matter of time before the King knocks down my door with a big bag of money in hand, begging for the rights to my slogan. I'll be rich, I tell you. Rich!

Please note that slogan squatting isn't actually meant to work. It's just a funny thing to do.

That said, if someone does successfully slogan squat a catch phrase, I want 10%.